For our opening sequence along with our production name we also have to come up with a production logo to make it look more professional and like a real film opening sequence. Over the
next few lessons Sonny and I will draw up some initial ideas for our production logo, create it and add it into our opening sequence. To gather some ideas for our production logo I have looked at a variety of production logo's some from quite popular companies others from old or fairly new production companies to see how they have changed over time and how editing and production companies have developed ideas along the way.
One of the older production logos that I looked at was 'Metro Goldwyn Mayer' or MGM's, famously known for Leo the lions roar before the film started. The lion has been used since 1957 and is widely known across the world for its appearances in the tom and Jerry cartoons. The logo clearly stands out from the dark black background from the use of the bright yellow and gold colours, linking with the colours of the lion in the middle. By doing this the audience are able to remember the bright colours along with the iconic roar. From this I can see that using bright colours or colours that link to our production name work quite well as they mirror each other as well as possibly a sound or jingle to go with it as not many logos move let alone have sound with them too.
Another quite old production logo that I chose is Warner Brothers, iconically known for their cartoons and high class films. To the left is Warner Brother's main logo but they actually have several, ranging in different colours and backgrounds depending on the film they produced or what the logo is needed for. For example when used in Harry Potter the logo takes on more dark colours, and an iron cage surrounding the writing compared to when shown in cartoons using the logo as shown to the left, to possibly attract more children for their target audience. By doing some research on the Warner Brothers logo i can see that typically one logo isn't needed, and one logo isn't right or wrong, that they can vary to what sort of film or TV show that you produce to try and attract more of that specific target audience which is possibly what Sonny and I need to think about, to directly think about our target audience and how our logo can link with the film and attract them rather than thinking about the logo as a a separate idea.
For my next production logo I chose something a bit different and not as popular as the last two, extra ordinary films. The logo has a lot of word play and has a lot to think about. For example the wording of ' extra ordinary fims' plays on the mind a little bit. For one the word says 'ordinary' yet is written in Italics, making it more abnormal than ordinary compared to 'extra' and 'films' that are both in the same font, if the productions are so ordinary why the font change? The company have also added slight humour to their slogan underneath by saying " a corporation of very awesome people" again, the view doesn't know who produced the film, and can only tell by the logo that is produced what sort of company they are and by their wording they are possibly quite a humours company that produce comedies as the slogan connotes humour unlike a more well-known company like Warner Brother, and possibly makes their company look less professionally. From this logo I can see that humour can be added to a logo without the company name actually being comical but at the same time can look less professional. Sonny and I need to think about whether we want a play on words such as italics or bold fonts as well as if we want to create a slogan for the audience to remember.
Another company logo that I found was 'Pirate Tree Productions' and I found it rather interesting and literal. The logo literally does what it says; you can see a pirate ship inside a tree. The fact that they have made their logo very literally is interesting as, as a viewer it's easy to remember and also quite comical and clever, along with the little anchors inside the O's, it's plain and simple but with thought behind the creation. I can see that even if the font's don't change adding little pictures inside letters can also create a great effect as it mirrors the company's name. Also the logo doesn't have to be all words, that adding a picture inside a picture can be rather interesting and play on the mind leaving the viewer hooked.
For my final logo I chose Disney for the iconic font. For many years since the first Mickey Mouse cartoon this font has been highly known worldwide, despite the picture behind. Many companies have played on this font, changing the style or colour but is always know to originally come from Disney. It also shows that a company can also be named after the creator along with the logo. I can see that even a picture or image isn't necessary in a logo if the font is memorable and well known. The logo creating process doesn't need to be hard, it's fairly simple, it's just choosing something memorable, that our target audience will like linked too, or not linked to the film itself, and that logos that are more to the point are simpler and wider known then highly detailed logos.
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